Kendrick Lamar is getting a lot of buzz lately and I’d say deservedly so. His songs aren’t full of empty boasting but are full of true stories about growing up in Compton surrounded by gang life. It helps that Kendrick Lamar is a great lyricist. His stories come to life before your eyes like you’re watching a movie. In his first single “Swimming Pools”, Kendrick zooms in on alcohol abuse. It might first appear that Kendrick is glorifying drinking in this song but that isn’t what he’s doing here. He doesn’t beat us over the head with a sermon but he does deliver us reality in its stark and messy form. Keep an eye on this kid, he’s one of the most promising new rappers around.